Sarah Firisen | Thought Leadership Manager, PwC Global Healthcare
Every movement has its defining moment, those 15 minutes of fame when it moves into the general consciousness and suddenly goes from niche to the next big thing. Sometimes, that move can be a good thing, an indicator that a topic will now command the attention and respect it is due as people take it more seriously. However, sometimes, well sometimes it means that everyone is jumping on the bandwagon just to jump. Overnight, it is the “cool” thing to do, the way to get some easy PR. There is a flash flood of attention and publicity that will saturate the market for a while before everyone moves onto the next big thing. One of the recent examples of this that comes to mind is virtual world technology; a couple of years ago you could not read news publications without a bombardment of predictions of how this was going to change the world. Then suddenly, the press pieces slowed to a trickle and all anyone could talk about was social media.![]()
