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Crowdsourcing Meets Communities: New Approach for Companies?
Recent Posts by Stefan Lindegaard InnoCentive, Netflix Prize and Style Your Smart are just a few examples of crowdsourcing initiatives that pay cash prizes for selected or winning contributions. This...
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Moving Beyond Open Innovation
Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes...
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Crowdsourcing Has Its 15 Minutes of Fame
Sarah Firisen | Thought Leadership Manager, PwC Global Healthcare Every movement has its defining moment, those 15 minutes of fame when it moves into the general consciousness and suddenly goes from...
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The Crowdsourcing Quagmire
May 25th, 2010 by Jeff Boshers The Crowdsourcing Quagmire Crowdsourcing is one of those things that designers hate to hear mentioned. It ranks up there with “Spec Work” and “My little cousin’s friend...
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Top 5 Open Innovation Companies – July
Stefan Lindegaard Here comes a list of my current favorite open innovation companies. The list is by no means based on in-depth research. It is based on actions, initiatives or shared insights of these...
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Video Contests: Best Practices and New Tools
The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a...
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Top 5 Innovation Trends and Issues
What is happening in the innovation community right now? In this post, I give a quick overview of the top trends and issues that I see based on the interactions I have had over the last month or so. 1....
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Forrester: Consumers Will Not Only Buy, They’ll Help Create
If the general trend toward crowdsourcing is any clue, then we are all well aware of the value of the Internet masses. Having access to a loyal fan base can be like a fount of free ideas and labor....
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Moderation – Mandatory for Crowdsourcing Success
Out at the GROW2010 conference in Vancouver (not to be confused with grow events of the horticulture variety), we got to hear from Lane Becker, Co-founder and VP Strategy of Get Satisfaction talked...
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When Crowdsourcing Goes Wrong
There are lots of success stories about crowdsourcing out there, but unfortunately, there are also a fair number about crowdsourcing failures. Recently I’ve read about or heard about some perceived...
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Crowdsourcing for Research Part 1: Getting unbiased results
With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market. What with surveys, panels, focus groups,...
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Crowdsourcing for Market Research Part 2: Getting Better Input
A common question we hear is “how is the quality of information, ideas and data derived from crowdsourcing better than what you might get from traditional research?” Here are a few answers: More ideas:...
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What is Open Innovation? | Crowdsourcing? | User innovation? | Co-Creation?
What is co-creation? Here Wikipedia states that co-creation views markets as forums for firms and active customers to share, combine and renew each other’s resources and capabilities to create value...
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Making sense of crowdsourced data
Turns out crowdsourcing has a lot in common with information governance. This week at a beautiful desert oasis in New Mexico, Chaordix participated on IBM’s Data Governance Council Forum to work on...
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The crowdsourcing dilemma: the idea with the most votes isn’t always the best...
You might wonder, with great anti-biasing technology, why wouldn’t the idea with the most votes always be the best idea? There are all sorts of reasons: a great idea might have been entered relatively...
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What Did It Take To Get The Gap To Reverse Its Logo Redesign?
… Only a mocking fake Twitter account, a fake Gap logo generator called Craplogo, a Twitter and Facebook avatar campaign, a failed logo crowd sourcing project, unflattering comparisons to MySpace which...
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Looking Beyond the Breakthrough Idea
While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to...
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New fashion campaign lets users decide what’s sold
We’ve seen crowdsourcing and voting campaigns done before in the fashion world, often to great effect but fashion site brandalley.co.uk has taken that a step further by allowing their users to decide...
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Crowdsourcing creativo o la democratización del talento | Juan Ramón Moreno |...
Por otra parte, aquellos que demandan trabajos creativos también son conscientes de estos cambios y quieren experimentarlos. De hecho, son cada vez más las organizaciones que, independientemente de su...
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