The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests; I’ve compiled them below with attribution.
Tips: YouTube Tools
From: Ramya Raghavan, YouTube
* YouTube’s Moderator tool helps you moderate dialogue and organize your videos and response videos together.
* YouTube Direct allows visitors to your website to enter a contest or upload their videos to your YouTube page without ever leaving your site, pretty nifty.
* YouTube contest modules will run you about $50-100 k but simplify the process a lot and you can find out more by contacting their sales department.
* Advertising on http://www.studentfilmmakers.com/ or http://www.onlinevideocontests.com/ can bring interested talent to your contest and cost less that $50.
