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Video Contests: Best Practices and New Tools

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The Ad Council and Google DC recently held its latest Seminar Series briefing, Online Contests: A New Way to Raise Awareness and Engage Audiences! The content was pretty 101 for anyone who’s been a Facebook Page administrator but several panelists and attendees offered great tips for video contests; I’ve compiled them below with attribution. Tips: YouTube Tools From: Ramya Raghavan, YouTube * YouTube’s Moderator tool helps you moderate dialogue and organize your videos and response videos together. * YouTube Direct allows visitors to your website to enter a contest or upload their videos to your YouTube page without ever leaving your site, pretty nifty. * YouTube contest modules will run you about $50-100 k but simplify the process a lot and you can find out more by contacting their sales department. * Advertising on http://www.studentfilmmakers.com/ or http://www.onlinevideocontests.com/ can bring interested talent to your contest and cost less that $50.

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